How we rank mobile groomers

Every city page on Dogs Mobile Grooming lists groomers in a specific order, and we want that order to be something you can trust and understand — not a black box. Here is exactly how it works.

The quality score

Each listing gets a quality score calculated as star rating multiplied by the base-10 logarithm of (review count + 1):

quality_score = rating × log10(review_count + 1)

This formula rewards both halves of a good reputation. A groomer with a perfect 5.0 rating but only two reviews scores lower than a groomer with a 4.7 rating and 300 reviews — a handful of reviews is easy to be lucky with, while a large volume of consistently positive reviews is a much stronger signal. At the same time, thousands of reviews with a mediocre 3.2 average won't outrank a smaller business people genuinely love. The log scale means each additional review matters less as the count grows.

Local-relevance filter

Mobile groomers often list a home base city but drive well beyond it. To keep each city page genuinely useful, we apply a roughly 75-mile local-relevance filter: businesses whose listed service area puts them too far from the city to realistically serve it are excluded from that city's page, even if they showed up in the underlying search data.

Where the data comes from

Listing data — names, ratings, review counts, phone numbers, and service details — is sourced from public business-listing providers and refreshed periodically as we rebuild the site. We do not accept payment to influence ranking, and no business can pay for a higher position. Spot outdated or incorrect information? Let us know so we can fix it.